Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D68ED
RGB
13, 104, 237
HSL
216, 90%, 49%
HSB
216, 95%, 93%
CMYK
95, 56, 0, 7
LAB
46, 17, -75
LCH
46, 77, 283
OKLCH
0.55, 0.22, 260
XYZ
20, 16, 82
LUV
46, -22, -109
HWB
216, 5%, 7%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.