Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D697B
RGB
13, 105, 123
HSL
190, 81%, 27%
HSB
190, 89%, 48%
CMYK
89, 15, 0, 52
LAB
40, -20, -18
LCH
40, 27, 221
OKLCH
0.48, 0.08, 216
XYZ
9, 12, 21
LUV
40, -28, -21
HWB
190, 5%, 52%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.