Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D69E4
RGB
13, 105, 228
HSL
214, 89%, 47%
HSB
214, 94%, 89%
CMYK
94, 54, 0, 11
LAB
46, 14, -70
LCH
46, 72, 281
OKLCH
0.55, 0.20, 259
XYZ
19, 16, 75
LUV
46, -23, -103
HWB
214, 5%, 11%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.