Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D71AC
RGB
13, 113, 172
HSL
202, 86%, 36%
HSB
202, 92%, 67%
CMYK
92, 34, 0, 33
LAB
45, -10, -40
LCH
45, 41, 256
OKLCH
0.53, 0.12, 243
XYZ
14, 15, 41
LUV
45, -28, -56
HWB
202, 5%, 33%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.