Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D74BF
RGB
13, 116, 191
HSL
205, 87%, 40%
HSB
205, 93%, 75%
CMYK
93, 39, 0, 25
LAB
47, -5, -48
LCH
47, 48, 264
OKLCH
0.55, 0.14, 248
XYZ
16, 16, 52
LUV
47, -28, -70
HWB
205, 5%, 25%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.