Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D76DF
RGB
13, 118, 223
HSL
210, 89%, 46%
HSB
210, 94%, 87%
CMYK
94, 47, 0, 13
LAB
49, 4, -62
LCH
49, 62, 274
OKLCH
0.57, 0.18, 255
XYZ
20, 18, 72
LUV
49, -27, -93
HWB
210, 5%, 13%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.