Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D79C8
RGB
13, 121, 200
HSL
205, 88%, 42%
HSB
205, 94%, 78%
CMYK
94, 40, 0, 22
LAB
49, -5, -50
LCH
49, 50, 264
OKLCH
0.56, 0.15, 249
XYZ
17, 18, 57
LUV
49, -29, -73
HWB
205, 5%, 22%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.