Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D7ECD
RGB
13, 126, 205
HSL
205, 88%, 43%
HSB
205, 94%, 80%
CMYK
94, 39, 0, 20
LAB
50, -6, -50
LCH
50, 50, 263
OKLCH
0.58, 0.15, 248
XYZ
19, 19, 61
LUV
50, -30, -74
HWB
205, 5%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.