Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D7FD0
RGB
13, 127, 208
HSL
205, 88%, 43%
HSB
205, 94%, 82%
CMYK
94, 39, 0, 18
LAB
51, -6, -51
LCH
51, 51, 264
OKLCH
0.58, 0.15, 248
XYZ
19, 20, 62
LUV
51, -30, -76
HWB
205, 5%, 18%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.