Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D83EF
RGB
13, 131, 239
HSL
209, 90%, 49%
HSB
209, 95%, 94%
CMYK
95, 45, 0, 6
LAB
54, 2, -64
LCH
54, 64, 272
OKLCH
0.61, 0.19, 253
XYZ
24, 23, 85
LUV
54, -30, -97
HWB
209, 5%, 6%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.