Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D89CA
RGB
13, 137, 202
HSL
201, 88%, 42%
HSB
201, 94%, 79%
CMYK
94, 32, 0, 21
LAB
54, -13, -43
LCH
54, 45, 253
OKLCH
0.60, 0.14, 241
XYZ
20, 22, 59
LUV
54, -34, -64
HWB
201, 5%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.