Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D8DCF
RGB
13, 141, 207
HSL
200, 88%, 43%
HSB
200, 94%, 81%
CMYK
94, 32, 0, 19
LAB
55, -13, -43
LCH
55, 46, 253
OKLCH
0.61, 0.14, 240
XYZ
21, 24, 62
LUV
55, -35, -65
HWB
200, 5%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.