Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D8FCD
RGB
13, 143, 205
HSL
199, 88%, 43%
HSB
199, 94%, 80%
CMYK
94, 30, 0, 20
LAB
56, -15, -42
LCH
56, 44, 250
OKLCH
0.62, 0.14, 238
XYZ
21, 24, 61
LUV
56, -36, -62
HWB
199, 5%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.