Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D90CF
RGB
13, 144, 207
HSL
199, 88%, 43%
HSB
199, 94%, 81%
CMYK
94, 30, 0, 19
LAB
56, -15, -42
LCH
56, 45, 250
OKLCH
0.62, 0.14, 239
XYZ
21, 25, 63
LUV
56, -36, -62
HWB
199, 5%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.