Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D95FF
RGB
13, 149, 255
HSL
206, 100%, 53%
HSB
206, 95%, 100%
CMYK
95, 42, 0, 0
LAB
60, -3, -63
LCH
60, 63, 268
OKLCH
0.66, 0.19, 251
XYZ
29, 29, 99
LUV
60, -35, -98
HWB
206, 5%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.