Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D99BF
RGB
13, 153, 191
HSL
193, 87%, 40%
HSB
193, 93%, 75%
CMYK
93, 20, 0, 25
LAB
58, -24, -30
LCH
58, 38, 231
OKLCH
0.64, 0.12, 224
XYZ
21, 27, 53
LUV
58, -40, -42
HWB
193, 5%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.