Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0DA2EB
RGB
13, 162, 235
HSL
200, 90%, 49%
HSB
200, 94%, 92%
CMYK
94, 31, 0, 8
LAB
63, -16, -47
LCH
63, 50, 252
OKLCH
0.68, 0.15, 240
XYZ
28, 32, 83
LUV
63, -40, -72
HWB
200, 5%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.