Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0DA9DD
RGB
13, 169, 221
HSL
195, 89%, 46%
HSB
195, 94%, 87%
CMYK
94, 24, 0, 13
LAB
64, -23, -37
LCH
64, 44, 238
OKLCH
0.69, 0.13, 230
XYZ
27, 34, 73
LUV
64, -44, -55
HWB
195, 5%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.