Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0DAAE5
RGB
13, 170, 229
HSL
196, 89%, 47%
HSB
196, 94%, 90%
CMYK
94, 26, 0, 10
LAB
65, -21, -41
LCH
65, 46, 242
OKLCH
0.69, 0.14, 233
XYZ
29, 34, 79
LUV
65, -43, -61
HWB
196, 5%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.