Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0DAEF9
RGB
13, 174, 249
HSL
199, 95%, 51%
HSB
199, 95%, 98%
CMYK
95, 30, 0, 2
LAB
67, -17, -48
LCH
67, 51, 250
OKLCH
0.71, 0.16, 239
XYZ
32, 37, 95
LUV
67, -43, -75
HWB
199, 5%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.