Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0E233B
RGB
14, 35, 59
HSL
212, 62%, 14%
HSB
212, 76%, 23%
CMYK
76, 41, 0, 77
LAB
13, -1, -18
LCH
13, 18, 266
OKLCH
0.25, 0.05, 253
XYZ
2, 2, 4
LUV
13, -6, -16
HWB
212, 5%, 77%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.