Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0E2742
RGB
14, 39, 66
HSL
211, 65%, 16%
HSB
211, 79%, 26%
CMYK
79, 41, 0, 74
LAB
15, -2, -20
LCH
15, 20, 266
OKLCH
0.27, 0.06, 252
XYZ
2, 2, 5
LUV
15, -7, -19
HWB
211, 5%, 74%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.