Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0E3166
RGB
14, 49, 102
HSL
216, 76%, 23%
HSB
216, 86%, 40%
CMYK
86, 52, 0, 60
LAB
20, 5, -35
LCH
20, 36, 278
OKLCH
0.32, 0.10, 259
XYZ
4, 3, 13
LUV
20, -10, -39
HWB
216, 5%, 60%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.