Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0E353B
RGB
14, 53, 59
HSL
188, 62%, 14%
HSB
188, 76%, 23%
CMYK
76, 10, 0, 77
LAB
20, -12, -8
LCH
20, 15, 213
OKLCH
0.30, 0.04, 209
XYZ
2, 3, 5
LUV
20, -13, -7
HWB
188, 5%, 77%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.