Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0E438B
RGB
14, 67, 139
HSL
215, 82%, 30%
HSB
215, 90%, 55%
CMYK
90, 52, 0, 45
LAB
29, 6, -46
LCH
29, 46, 278
OKLCH
0.39, 0.13, 258
XYZ
7, 6, 25
LUV
29, -14, -58
HWB
215, 5%, 45%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.