Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0E477A
RGB
14, 71, 122
HSL
208, 79%, 27%
HSB
208, 89%, 48%
CMYK
89, 42, 0, 52
LAB
29, -2, -35
LCH
29, 35, 266
OKLCH
0.39, 0.10, 251
XYZ
6, 6, 19
LUV
29, -16, -44
HWB
208, 5%, 52%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.