Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0E487D
RGB
14, 72, 125
HSL
209, 80%, 27%
HSB
209, 89%, 49%
CMYK
89, 42, 0, 51
LAB
29, -2, -36
LCH
29, 36, 267
OKLCH
0.40, 0.11, 251
XYZ
6, 6, 20
LUV
29, -16, -46
HWB
209, 5%, 51%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.