Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0E77D7
RGB
14, 119, 215
HSL
209, 88%, 45%
HSB
209, 93%, 84%
CMYK
93, 45, 0, 16
LAB
49, 1, -58
LCH
49, 58, 271
OKLCH
0.57, 0.17, 253
XYZ
19, 18, 67
LUV
49, -27, -86
HWB
209, 5%, 16%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.