Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0E8BBD
RGB
14, 139, 189
HSL
197, 86%, 40%
HSB
197, 93%, 74%
CMYK
93, 26, 0, 26
LAB
54, -18, -35
LCH
54, 40, 243
OKLCH
0.60, 0.12, 233
XYZ
19, 22, 51
LUV
54, -36, -51
HWB
197, 5%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.