Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0EAFEB
RGB
14, 175, 235
HSL
196, 89%, 49%
HSB
196, 94%, 92%
CMYK
94, 26, 0, 8
LAB
66, -22, -41
LCH
66, 47, 242
OKLCH
0.71, 0.14, 232
XYZ
31, 37, 84
LUV
66, -45, -62
HWB
196, 5%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.