Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0F2951
RGB
15, 41, 81
HSL
216, 69%, 19%
HSB
216, 81%, 32%
CMYK
81, 49, 0, 68
LAB
16, 3, -28
LCH
16, 28, 275
OKLCH
0.29, 0.08, 259
XYZ
2, 2, 8
LUV
16, -8, -28
HWB
216, 6%, 68%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.