Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0F2F61
RGB
15, 47, 97
HSL
217, 73%, 22%
HSB
217, 85%, 38%
CMYK
85, 52, 0, 62
LAB
20, 4, -34
LCH
20, 34, 277
OKLCH
0.31, 0.10, 259
XYZ
3, 3, 12
LUV
20, -9, -37
HWB
217, 6%, 62%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.