Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0F3448
RGB
15, 52, 72
HSL
201, 66%, 17%
HSB
201, 79%, 28%
CMYK
79, 28, 0, 72
LAB
20, -8, -17
LCH
20, 18, 245
OKLCH
0.31, 0.05, 236
XYZ
3, 3, 7
LUV
20, -12, -17
HWB
201, 6%, 72%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.