Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0F3760
RGB
15, 55, 96
HSL
210, 73%, 22%
HSB
210, 84%, 38%
CMYK
84, 43, 0, 62
LAB
22, -1, -29
LCH
22, 29, 268
OKLCH
0.33, 0.08, 252
XYZ
4, 4, 12
LUV
22, -12, -33
HWB
210, 6%, 62%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.