Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0F3959
RGB
15, 57, 89
HSL
206, 71%, 20%
HSB
206, 83%, 35%
CMYK
83, 36, 0, 65
LAB
22, -5, -24
LCH
22, 24, 258
OKLCH
0.33, 0.07, 246
XYZ
3, 4, 10
LUV
22, -13, -27
HWB
206, 6%, 65%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.