Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0F3967
RGB
15, 57, 103
HSL
211, 75%, 23%
HSB
211, 85%, 40%
CMYK
85, 45, 0, 60
LAB
23, 0, -32
LCH
23, 32, 270
OKLCH
0.34, 0.09, 254
XYZ
4, 4, 13
LUV
23, -12, -37
HWB
211, 6%, 60%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.