Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0F405D
RGB
15, 64, 93
HSL
202, 72%, 21%
HSB
202, 84%, 36%
CMYK
84, 31, 0, 64
LAB
25, -8, -22
LCH
25, 24, 251
OKLCH
0.35, 0.07, 240
XYZ
4, 5, 11
LUV
25, -15, -26
HWB
202, 6%, 64%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.