Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0F4064
RGB
15, 64, 100
HSL
205, 74%, 23%
HSB
205, 85%, 39%
CMYK
85, 36, 0, 61
LAB
25, -5, -26
LCH
25, 27, 258
OKLCH
0.36, 0.08, 245
XYZ
4, 5, 13
LUV
25, -15, -31
HWB
205, 6%, 61%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.