Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0F4FAF
RGB
15, 79, 175
HSL
216, 84%, 37%
HSB
216, 91%, 69%
CMYK
91, 55, 0, 31
LAB
35, 12, -58
LCH
35, 59, 281
OKLCH
0.45, 0.17, 260
XYZ
11, 9, 42
LUV
35, -17, -78
HWB
216, 6%, 31%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.