Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0F537C
RGB
15, 83, 124
HSL
203, 78%, 27%
HSB
203, 88%, 49%
CMYK
88, 33, 0, 51
LAB
33, -8, -29
LCH
33, 31, 254
OKLCH
0.42, 0.09, 242
XYZ
7, 8, 20
LUV
33, -20, -38
HWB
203, 6%, 51%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.