Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0F65A4
RGB
15, 101, 164
HSL
205, 83%, 35%
HSB
205, 91%, 64%
CMYK
91, 38, 0, 36
LAB
41, -5, -41
LCH
41, 42, 262
OKLCH
0.49, 0.13, 248
XYZ
12, 12, 37
LUV
41, -24, -58
HWB
205, 6%, 36%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.