Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0F74BC
RGB
15, 116, 188
HSL
205, 85%, 40%
HSB
205, 92%, 74%
CMYK
92, 38, 0, 26
LAB
47, -6, -46
LCH
47, 46, 263
OKLCH
0.54, 0.14, 247
XYZ
16, 16, 50
LUV
47, -28, -67
HWB
205, 6%, 26%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.