Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0F7FF2
RGB
15, 127, 242
HSL
210, 90%, 50%
HSB
210, 94%, 95%
CMYK
94, 48, 0, 5
LAB
53, 5, -67
LCH
53, 67, 275
OKLCH
0.60, 0.19, 255
XYZ
24, 22, 87
LUV
53, -29, -101
HWB
210, 6%, 5%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.