Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0F97DC
RGB
15, 151, 220
HSL
200, 87%, 46%
HSB
200, 93%, 86%
CMYK
93, 31, 0, 14
LAB
59, -14, -45
LCH
59, 47, 252
OKLCH
0.65, 0.14, 240
XYZ
24, 27, 72
LUV
59, -37, -68
HWB
200, 6%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.