Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0FA4E0
RGB
15, 164, 224
HSL
197, 87%, 47%
HSB
197, 93%, 88%
CMYK
93, 27, 0, 12
LAB
63, -20, -41
LCH
63, 45, 244
OKLCH
0.68, 0.14, 234
XYZ
27, 32, 75
LUV
63, -42, -61
HWB
197, 6%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.