Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0FA8FF
RGB
15, 168, 255
HSL
202, 100%, 53%
HSB
202, 94%, 100%
CMYK
94, 34, 0, 0
LAB
65, -13, -54
LCH
65, 55, 257
OKLCH
0.70, 0.17, 243
XYZ
32, 35, 100
LUV
65, -41, -84
HWB
202, 6%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.