Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0FA9FA
RGB
15, 169, 250
HSL
201, 96%, 52%
HSB
201, 94%, 98%
CMYK
94, 32, 0, 2
LAB
65, -15, -51
LCH
65, 53, 254
OKLCH
0.70, 0.16, 241
XYZ
32, 35, 96
LUV
65, -41, -79
HWB
201, 6%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.