Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0FADE0
RGB
15, 173, 224
HSL
195, 87%, 47%
HSB
195, 93%, 88%
CMYK
93, 23, 0, 12
LAB
65, -24, -37
LCH
65, 44, 237
OKLCH
0.70, 0.13, 229
XYZ
29, 35, 76
LUV
65, -45, -54
HWB
195, 6%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.