Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
100516
RGB
16, 5, 22
HSL
279, 63%, 5%
HSB
279, 77%, 9%
CMYK
27, 77, 0, 91
LAB
2, 5, -7
LCH
2, 9, 308
OKLCH
0.15, 0.04, 313
XYZ
0, 0, 1
LUV
2, 1, -3
HWB
279, 2%, 91%
Pantone
5395 C
Harmonies
Shades & tints
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