Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
101E34
RGB
16, 30, 52
HSL
217, 53%, 13%
HSB
217, 69%, 20%
CMYK
69, 42, 0, 80
LAB
11, 0, -17
LCH
11, 17, 271
OKLCH
0.23, 0.05, 259
XYZ
1, 1, 3
LUV
11, -4, -13
HWB
217, 6%, 80%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.